Discovery Channel’s Shark Week, the longest-running cable television programming event in history, features both factual and fictitious shark based programming. It is broadcasted in 72 countries and is promoted heavily via social media.
The 2012 event attracted 21.4 million viewers who generated 1.6 million tweets, equating to about $571 million (more than ⅓ of US ad revenue for Discovery Communications).
With an epic programme, what brand wouldn’t want to jump in and swim into new territories? Here’s a look at those brands swimming alongside #SharkWeek: